When posing a rhetorical question, you should be sure your audience knows which of the following?

Sometimes we ask questions, because we’re looking for information. We want a direct answer:

"What’s for dinner?"

"Meatloaf."

A rhetorical question is one a speaker asks, not looking for information, but to set up her own response:

"What’s happened to dinner time in America? What does that mean for our health?"

As you see, a rhetorical question can open up a topic, challenge you to examine new ideas, or re-examine old ones.

Almost every speaker will use a rhetorical question at some point in a presentation. Let’s make sure you’re doing it for maximum impact.

Step 1. Know why you’re using a rhetorical question.

There are a variety of reasons you might ask a rhetorical question:

• To get a laugh
• To get agreement
• To challenge an idea or show it to be absurd

But most speakers we work with use rhetorical questions for a different purpose: Whether they realize it or not, they’re trying to shift the audience from passive receiver to active participant.

When speakers ask rhetorical questions for this purpose, they’re asking you to stop sitting there like a lump. They want to engage your mind, get you to consider what you think before they provide the answer.

Step 2. Come up with a decent question.

If engaging the audience is your purpose, how you frame the question is important.

Consider an open-ended question instead of a yes/no.
For example, is you present a business problem in a presentation, you’ll find that "What should we do next?" will get the audience thinking more than "Should we move forward?"

Rethink using questions with obvious answers.
Speakers seeking to appeal to audience interest will ask questions such as "Do you want to make more money?" We wonder who they expect to say "no." These questions encourage the skeptics in the audience to roll their eyes and make the speaker seem less than genuine or out of touch. Questions with obvious answers don’t inspire thought but do risk annoying.

Keep the question short—and avoid answering the question in the process of asking it.
For example, instead of asking "What should we do if we believe our mothers, wives, sisters, daughters, aunts, grandmothers and other female friends and acquaintances are equal, deserve equal opportunity, and deserve equal pay?" go with something simple: "What should we do if we believe women are equal?"

Step 3. Pause after you ask it.

If you’re asking a rhetorical question to provoke thought, don’t blow this next critical step: Pause for a beat, let the question sink in, give the audience a chance to ponder it and answer it for themselves.

Then, provide your answer. 

When you rush to answer a rhetorical question, you're undermining the very effect you hope to achieve--engagement.

And you’re disrespecting the audience: "I asked you to consider this, but I’m just using a cheap rhetorical trick to get you more involved in my presentation. Let's get on to the important point--what I think!"

Every presentation needs variety to hold audience attention—and a rhetorical question is a great way to bring variety in more ways than one. You 1) make the audience active and 2) vary your delivery rate and timing when you pause after posing the question.

Step 4. Don’t overdo.

If a rhetorical question can mix things up and bring some much-needed variation to your delivery, it’s important not to abuse the device.

Because when you start to pepper the audience with questions and go overboard, the rhetorical question loses its oomph. We love this passage we found on a writing blog that illustrates just what we mean:

Do rhetorical questions add value to your content? Or are you doubting yourself about them? Do you not feel like the question belongs? Are you writing a piece where the rhetorical question would sound really odd? Are you being repetitious with them to pad out the word count rather than adding information to your piece? Are you coming off as degrading or terse, repeating the same information or obvious information in a new way to make it sound like you’re saying something entirely new?

Or rather, are you trying to be overly conversational in a way that actually is off-putting to a reader? Do you feel like you’re pestering your reader with questions like an interviewer or a car salesman who assumes they know their audience intimately, when they really don’t? Are you trying to be cute and colloquial — and failing?

Am I making my point yet?

A rhetorical question is a common rhetorical device where a question is asked by a speaker, but no answer is expected from the audience. This distinguishes it from explicit verbal audience interaction where a speaker asks a question, and then waits for a response or calls on someone to answer it.

You are certainly aware of this technique, but are you aware that you can use a rhetorical question in at least nine different ways? No? Read on!

This article identifies nine ways to use rhetorical questions, and provides examples throughout.

Strategies when asking rhetorical questions

Like other speech techniques, rhetorical questions can be used in a variety of ways, depending on the needs of the speaker and the speech.

It is rarely necessary to ask a rhetorical question; there is nearly always another way to convey the same idea without using a question. But rhetorical questions, like other rhetorical devices, add variety and interest to a speech.

Here are nine strategies that can be fulfilled (often in combination) with a carefully crafted rhetorical question:

1. Engage the audience to think with a rhetorical question.

The most popular use of a rhetorical question is to engage your audience to think. If your entire speech is a series of statements, your audience may passively listen and absorb little. On the other hand, you can make them active participants in your speech by inviting them to think about your arguments. This is most effective if they are asked to think about an issue from a fresh perspective.

For example, suppose you are delivering a goal achievement seminar. While many people feel that external forces prevent them from realizing their goals, you might engage your audience to think about their self-defeating behaviors:

Setting goals is easy, but achieving them isn’t. How are you sabotaging yourself?

2. Invite your audience to agree with you by asking a rhetorical question.

To persuade your audience, they must see you as credible. One way to build credibility is to convince your audience that you are similar to them and share their beliefs. One way to do this is by asking a rhetorical question where the answer has the audience agreeing with you, perhaps even nodding their head in agreement.

For example, suppose you are speaking at a networking event for working mothers, and you represent a local health spa:

Given how hard you work — both at the office and at home — don’t you deserve a day at the spa?

[When your audience silently answers “Yes, I do deserve that”, the effect is that they see themselves as more similar to you.]

3. Stir emotions by asking a rhetorical question.

Effective speakers know how to stir audience emotions. Rhetorical questions do this by making the audience a partner in your emotional statements. Instead of delivering one-way emotional statements, you can involve your audience more emotionally by hooking them with a rhetorical question.

For example, suppose you are at a political rally. Instead of saying:

They’ve never done anything to help us.

Try:

What have they ever done to help us?

The latter version is stronger, because it triggers an emotional response by having the audience thinking “Nothing! They’ve done nothing!”

4. Emphasize a previous statement with a rhetorical question.

Rhetorical questions can be used as an exclamation point on a preceding statement. While the preceding statement may be a factual statement, a rhetorical question forces your audience to think hard about it.

For example, suppose you are speaking out against gang violence in your community:

17 of our sons and daughters have already died in gang-related crime. How many will it take before we act?

5. Invoke misdirection with a rhetorical question.

Careful use of misdirection in a speech is an effective way of generating audience surprise, and this results in them being active participants. One form of misdirection is when you make a statement which leads in one direction, and then follow it up with a statement that pulls in the opposite direction.

For example, suppose you are trying to motivate your sales department:

Financial analysts in our industry predict that sales are going to be down next year. But does that prediction apply to us? [… and then you go on to show why it does not…]

In the above example, the rhetorical question followed a contrasting statement. But this pattern can be reversed with the rhetorical question preceding a contrasting statement. For example:

Why would anyone care about the polling data, when it has proven to be inaccurate in the past? The primary reason is that polling firms have been using entirely different methods this time…

6. Ask and answer a rhetorical question your audience may be thinking.

Thorough audience analysis will reveal many questions that members of your audience may have. Rather than waiting to address these questions following your speech (e.g. in a Q&A session), you can address them in the body of your speech by asking the question and immediately answering it.

For example, imagine that you are speaking to a new parents’ support group:

As a new parent, you often wonder: What can I do to give my child an intellectual jump start? The answer is reading aloud to them every day.

Or, consider another example:

Why is it important to exercise our right to vote? Voting is a duty of active citizenship!

7. Answer a question with another rhetorical question.

A common technique to answer a question (either one you have raised, or one coming from your audience) is to respond with a rhetorical question. This is done when the two questions (the one you were asked, and the one you responded with) have the same answer (typically, either “yes” or “no”).

For example:

Will we win the contract? Is the sky blue?

The obvious answer to the second question is “yes”, and this implies the answer to the first is also “yes”.

Or, consider another example:

Do you think we should give up on our school and close it? Do pigs fly?

This time, the obvious answer to the second question is “no”, and this implies the answer to the first is also “no”.

Beware when using this technique as it can sound cliche to your audience. If you can, make the second question fresh and unique to your audience.

8. Ask a series of rhetorical questions to highlight divergent thoughts.

When speaking about a particularly complex issue, one technique that reinforces this complexity is to ask a series of questions which, if answered, would all point in different directions.

For example:

How can we stop bullying in school? Is the answer to educate the bullies? Or educate those being bullied? Do we need more supervision on playgrounds? How about stricter penalties for offenders? […]

A series of questions like this might be used in the opening of a speech, while the body of the speech might follow up on the individual questions one by one.

9. Ask a series of rhetorical questions to highlight convergent thoughts.

A series of rhetorical questions can also be used in situations where, if the questions were answered, all of the answers would point in the same direction. This technique is a variation on repetition and could be used to emphasize a point repeatedly.

For example:

Who has turned around our club and made it prosperous? Who is tireless in her devotion to this club? Who is our undisputed leader? Of course I am speaking of our club president Laurelle who we honor here today.

What do you think?

That’s not a rhetorical question. I really do want to hear what you think. Please add a comment to share your ideas about how to use rhetorical questions.