Why might an investor want to invest in the stock market?

How to invest

How to find the right investments to help reach your goals

3 minutes

To invest well, you need to find investments that fit your financial goals, investing time frame and risk tolerance.

Get an overview of the different types of investments so you can find the right ones to reach your financial goals.

Investments can be classified as defensive or growth investments.

Defensive investments

Defensive investments are lower risk investments. They aim to provide income and protect the capital invested. Defensive investments include cash and fixed interest investments.

They're typically used to:

  • Meet short-term financial goals (up to two years).
  • Diversify a portfolio.

Investment

Characteristics

Risk, return and investing time frame

Cash

  • Includes bank accounts, high interest savings accounts and term deposits.
  • Used to protect wealth and diversify a portfolio.
  • Average return over last 10 years: 3% per year
  • Risk: very low risk of losing money
  • Time frame: short term, 0–3 years

Fixed interest

  • Includes government bonds, corporate bonds, debentures and capital notes.
  • Used to earn a steady rate of income and diversify a portfolio.
  • Average return over last 10 years: 3–4% per year
  • Risk: low risk of losing money
  • Time frame: short term, 1–3 years

Growth investments

Growth investments are higher risk and offer a higher potential return compared to defensive investments. They aim to give capital growth and some provide income (for example, dividends for shares or rent for property). But, the price of growth investments can be volatile over short periods of time.

Growth investments are typically used to:

  • Earn a higher rate of return (but this comes with higher risk).
  • Meet longer term financial goals, five years or more.

Growth investments include shares, property and alternative investments.

Investment

Characteristics

Risk, return and investing time frame

Property

  • Includes investing in residential and commercial property.
  • Used to earn a steady rate of income (rent) and offer capital growth.
  • Average return over last 10 years: 6.3% per year
  • Risk: medium to high
  • Time frame: long term, at least 5 years

Shares

  • Investing in a company. You get to vote on management and share in the profits.
  • Offer capital growth and some provide income (dividends).
  • Average return over last 10 years: 6.5% per year (Australian shares)
  • Risk: high
  • Time frame: long term, at least 5 years

Alternative investments

  • Includes private equity, infrastructure, commodities and other investments that don’t fall into the investment classes above.
  • Most aim to provide capital growth. Some have the potential for steady income.
  • Most alternative assets are high risk.
  • Returns differ depending on the type of alternative investment.

How to choose your investments

Before you invest, make sure you research your investment to understand:

  • How the investment works.
  • How it generates a return and the type of return expected (capital gain or income).
  • The risks involved for the investment.
  • The fees and charges for buying, holding and selling the investment.
  • How long you should invest to receive the expected return.
  • Legal and tax implications of the investment.
  • How the investment will contribute to your diversified portfolio.

You can find this information in the product disclosure statement (PDS). 

If you need help choosing the right investments, get financial advice.

Before you sign up to any investment, do your homework to make sure it's legitimate. See investment scams for tips on how to spot a scam.

Decide how you'll invest

When it comes to investing you need to decide whether you'll:

  • do it yourself, or
  • pay a professional to do it for you

Both options have their pros and cons — and you can, of course, do both.

Buy and sell investments yourself

The advantage of investing yourself is that you're in control of all the decisions. It can also be cheaper than paying someone to invest your money. The risk is that you may overrate your expertise and may not diversify.

If you invest directly, it's important to plan and put in the time to research your investments. You should also keep track of how they're performing.

Use a professional investment manager

If you invest in a managed fund, some managed accounts, exchange-traded fund (ETF) or a listed investment company (LIC) your money is pooled with other investors. A professional investment manager then buys and sells investments on your behalf.

When you use a professional, you benefit from their skills and knowledge to make investment decisions. But you have to pay fees for this service. These can include management fees, administration fees and entry and exit fees.

See managed funds and ETFs to learn more about these investments.

Investing with a financial adviser

A financial adviser can help you set your financial goals, understand your risk tolerance and find the right investments. See financial advice for more information.

Invest through your super

If your goal is to save for retirement, contributing more to super is generally the best way to do this. See super investment options for more detail.


Invest Wisely: An Introduction to Mutual Funds. This publication explains the basics of mutual fund investing, how mutual funds work, what factors to consider before investing, and how to avoid common pitfalls.
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Financial Navigating in the Current Economy: Ten Things to Consider Before You Make Investing Decisions

Given recent market events, you may be wondering whether you should make changes to your investment portfolio.  The SEC’s Office of Investor Education and Advocacy is concerned that some investors, including bargain hunters and mattress stuffers, are making rapid investment decisions without considering their long-term financial goals.  While we can’t tell you how to manage your investment portfolio during a volatile market, we are issuing this Investor Alert to give you the tools to make an informed decision.  Before you make any decision, consider these areas of importance:

1.         Draw a personal financial roadmap. 

Before you make any investing decision, sit down and take an honest look at your entire financial situation -- especially if you’ve never made a financial plan before. 

The first step to successful investing is figuring out your goals and risk tolerance – either on your own or with the help of a financial professional.  There is no guarantee that you’ll make money from your investments. But if you get the facts about saving and investing and follow through with an intelligent plan, you should be able to gain financial security over the years and enjoy the benefits of managing your money. 

2.         Evaluate your comfort zone in taking on risk.  

All investments involve some degree of risk. If you intend to purchase securities - such as stocks, bonds, or mutual funds - it's important that you understand before you invest that you could lose some or all of your money.  Unlike deposits at FDIC-insured banks and NCUA-insured credit unions, the money you invest in securities typically is not federally insured.  You could lose your principal, which is the amount you've invested.  That’s true even if you purchase your investments through a bank.

The reward for taking on risk is the potential for a greater investment return. If you have a financial goal with a long time horizon, you are likely to make more money by carefully investing in asset categories with greater risk, like stocks or bonds, rather than restricting your investments to assets with less risk, like cash equivalents. On the other hand, investing solely in cash investments may be appropriate for short-term financial goals.  The principal concern for individuals investing in cash equivalents is inflation risk, which is the risk that inflation will outpace and erode returns over time.

Federally Insured Deposits at Banks and Credit Unions -- If you’re not sure if your deposits are backed by the full faith and credit of the U.S. government, it’s easy to find out.  For bank accounts, go to www.myfdicinsurance.gov.  For credit union accounts, go to http://webapps.ncua.gov/Ins/.

3.         Consider an appropriate mix of investments.  

By including asset categories with investment returns that move up and down under different market conditions within a portfolio, an investor can help protect against significant losses.  Historically, the returns of the three major asset categories – stocks, bonds, and cash – have not moved up and down at the same time.  Market conditions that cause one asset category to do well often cause another asset category to have average or poor returns.  By investing in more than one asset category, you'll reduce the risk that you'll lose money and your portfolio's overall investment returns will have a smoother ride.  If one asset category's investment return falls, you'll be in a position to counteract your losses in that asset category with better investment returns in another asset category.

In addition, asset allocation is important because it has major impact on whether you will meet your financial goal.  If you don't include enough risk in your portfolio, your investments may not earn a large enough return to meet your goal.  For example, if you are saving for a long-term goal, such as retirement or college, most financial experts agree that you will likely need to include at least some stock or stock mutual funds in your portfolio.

Lifecycle Funds -- To accommodate investors who prefer to use one investment to save for a particular investment goal, such as retirement, some mutual fund companies have begun offering a product known as a "lifecycle fund." A lifecycle fund is a diversified mutual fund that automatically shifts towards a more conservative mix of investments as it approaches a particular year in the future, known as its "target date." A lifecycle fund investor picks a fund with the right target date based on his or her particular investment goal. The managers of the fund then make all decisions about asset allocation, diversification, and rebalancing. It's easy to identify a lifecycle fund because its name will likely refer to its target date. For example, you might see lifecycle funds with names like "Portfolio 2015," "Retirement Fund 2030," or "Target 2045.”

4.         Be careful if investing heavily in shares of employer’s stock or any individual stock.

One of the most important ways to lessen the risks of investing is to diversify your investments. It’s common sense: don't put all your eggs in one basket.  By picking the right group of investments within an asset category, you may be able to limit your losses and reduce the fluctuations of investment returns without sacrificing too much potential gain. 

You’ll be exposed to significant investment risk if you invest heavily in shares of your employer’s stock or any individual stock.  If that stock does poorly or the company goes bankrupt, you’ll probably lose a lot of money (and perhaps your job). 

5.         Create and maintain an emergency fund. 

Most smart investors put enough money in a savings product to cover an emergency, like sudden unemployment.  Some make sure they have up to six months of their income in savings so that they know it will absolutely be there for them when they need it. 

6.         Pay off high interest credit card debt.

There is no investment strategy anywhere that pays off as well as, or with less risk than, merely paying off all high interest debt you may have. If you owe money on high interest credit cards, the wisest thing you can do under any market conditions is to pay off the balance in full as quickly as possible. 

7.         Consider dollar cost averaging.

Through the investment strategy known as “dollar cost averaging,” you can protect yourself from the risk of investing all of your money at the wrong time by following a consistent pattern of adding new money to your investment over a long period of time.  By making regular investments with the same amount of money each time, you will buy more of an investment when its price is low and less of the investment when its price is high.  Individuals that typically make a lump-sum contribution to an individual retirement account either at the end of the calendar year or in early April may want to consider “dollar cost averaging” as an investment strategy, especially in a volatile market. 

8.            Take advantage of “free money” from employer. 

In many employer-sponsored retirement plans, the employer will match some or all of your contributions.  If your employer offers a retirement plan and you do not contribute enough to get your employer’s maximum match, you are passing up “free money” for your retirement savings. 

Keep Your Money Working -- In most cases, a workplace plan is the most effective way to save for retirement.  Consider your options carefully before borrowing from your retirement plan.  In particular, avoid using a 401(k) debit card, except as a last resort.  Money you borrow now will reduce the savings vailable to grow over the years and ultimately what you have when you retire.  Also, if you don’t repay the loan, you may pay federal income taxes and penalties.

9.         Consider rebalancing portfolio occasionally. 

Rebalancing is bringing your portfolio back to your original asset allocation mix.  By rebalancing, you'll ensure that your portfolio does not overemphasize one or more asset categories, and you'll return your portfolio to a comfortable level of risk.

Stick with Your Plan: Buy Low, Sell High -- Shifting money away from an asset category when it is doing well in favor an asset category that is doing poorly may not be easy, but it can be a wise move.  By cutting back on the current "winners" and adding more of the current so-called "losers," rebalancing forces you to buy low and sell high.

You can rebalance your portfolio based either on the calendar or on your investments.  Many financial experts recommend that investors rebalance their portfolios on a regular time interval, such as every six or twelve months.  The advantage of this method is that the calendar is a reminder of when you should consider rebalancing.  Others recommend rebalancing only when the relative weight of an asset class increases or decreases more than a certain percentage that you've identified in advance.  The advantage of this method is that your investments tell you when to rebalance.  In either case, rebalancing tends to work best when done on a relatively infrequent basis.

10.       Avoid circumstances that can lead to fraud.

Scam artists read the headlines, too.  Often, they’ll use a highly publicized news item to lure potential investors and make their “opportunity” sound more legitimate.  The SEC recommends that you ask questions and check out the answers with an unbiased source before you invest.  Always take your time and talk to trusted friends and family members before investing.

* * *

For more detailed information about topics discussed in this Investor Alert, please check out the following materials:

  • Beginners’ Guide to Asset Allocation, Diversification and Rebalancing
  • Get the Facts on Saving and Investing
  • Invest Wisely: An Introduction to Mutual Funds
  • 401(k) Debit Cards: What You Might Not Know

http://www.sec.gov/investor/pubs/tenthingstoconsider.htm

Why might an investor want to invest in the stock market?