What are the tv dayparts

Definition from Wiktionary, the free dictionary

Jump to navigation Jump to search

day +‎ part

Noun[edit]

daypart (plural dayparts)

Translations[edit]

Verb[edit]

daypart (third-person singular simple present dayparts, present participle dayparting, simple past and past participle dayparted)

(television, radio, transitive) To divide the broadcasting day of (a station) into periods airing different types of material.
- 1998 March 14, Christman, Ed, “Trans World Earnings Set Record in '97”, in Billboard‎[1], volume 110, number 11, page 111:
  Much like TV and radio, programming on the Station will be dayparted. Mornings will contain more music news, afternoons will have a heavy promotional focus on Streamland's and SonicNet's Addicted to Noise Web sites, and nights will focus on live entertainment.
- 2005 June 2, Florence Henderson Had A Mullet [username], “Re: Billboard top 100 of 1983”, in alt.culture.us.1980s, Usenet‎[2]:
  A lot of Top 40 stations were heavily dayparted, so softer stuff only got played in the daytime, or harder stuff only got played at night.
(television, radio, transitive) To assign (material) to such a period.
- 1994 June 25, Stark, Phyllis, “Community Involvement Sends WCKX To Top”, in Billboard‎[3], volume 106, number 26, page 106:
  Like most R&B stations, rap is dayparted after 6 p.m. but shunned between the hours of 9 p.m. and midnight, when the station runs its quiet storm show.
- 1995 January 4, Jim Grey, “Terre Haute Radio News 1-1-95”, in rec.radio.broadcasting, Usenet‎[4]:
  WMGI's new format, of which I heard a mere 20 minutes last night around 8, seemed to be brighter and much more uptempo. I imagine they've got the youngest stuff (i.e., the rap) dayparted into evenings only, and are being much less adventurous mornings.

Quick breakdown of dayparts by media type.

Daypart is a term traditionally used when buying television ads; it is a block of time that divides the day into segments for purchase, scheduling and delivery (e.g., primetime). The dayparting method is often used to tailor content to specific audiences throughout the day.

See a breakdown of TV dayparts by:

Spot
Network
Syndication
Cable

Daypart is the time division in a typical broadcast day by different media like Radio and Television. This is mainly done from the perspective of offering slots and perspective to various advertisers. Different part of the days can be Morning shows, afternoon siesta, evening songs or prime time slot.

Dayparts can be standard or customized.

Weekday radio is typically divided into five dayparts.

RADIO
Early MORNING	4:00 A.M.	-	10:00 A.M.
Morning	10:00 A.M.	-	12:00 P.M.
AFTERNOON	12:00 P. M.	-	4:00 P.M.
Evening and Nighttime	4:00 P. M.	-	12:00 A.M.
Overnight	12:00 A. M.	-	4:00 A.M.

Television dayparts can be as follows:

TELEVISION
Morning	7:00 A.M	-	9:00 A.M.	WEEKDAYS
Daytime	9:00 A. M.	-	4:30 P.M.	WEEKDAYS
EARLY FRINGE	4:30 P. M.	-	7:30 P.M.	WEEKDAYS
Late news	11: 00 P. M.	-	11:30 P.M.	WEEKDAYS
Late fringe	11: 30 P. M.	-	1:00 A.M.	WEEKDAYS
Sun-Sat Prime access	7: 30 P. M.	-	8:00 P.M.	WEEKENDS
Sun-Sat Prime time	8:00 P. M.	-	11:00 P.M.	WEEKENDS
Sun-Sat Late night	1: 00 A. M.	-	Late night	WEEKENDS

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 5 categories.

Continue Reading:

Share this Page on:

Daypart is the process of dividing the television broadcast day into different blocks of time, or parts, and adjusting advertising strategy based on programming and demographics of viewers. Dayparts also translate to radio airings.

A particular television networker or broadcaster may choose to separate its programming into morning, daytime, early fringe, prime time, late news, late fringe, and late night time slots, and these time slots are evaluated by the net realizable value and the program licenses, where other programs are evaluated on a more aggregate basis, particularly those airing during prime time.

A daypart is used when companies want to restrict specific ads to certain parts of the broadcast television day. For instance, household items are often advertised during the morning hours because of female viewership and the fact that women are often responsible for purchasing household goods. This is also the philosophy behind late-night informercials, assuming those watching may be more inclined to purchase in the anonymity of those late night and early morning hours.
A company may launch an advertising campaign with dayparting in mind. Different ads will be created for different parts of the day based on likely viewership and other data points. Particularly for companies that have multiple products designed for different genders or age segments, you will see multiple ads depicting products under the same company umbrella.
While radio and television differ, the morning daypart, or morning drive for radio, is morning up until 9:00 or 10:00 a.m. Daytime is 9:00 or 10:00 a.m. until 3:00 or 4:00 p.m. Afternoon, or early fringe for television, is after Daytime up until 7:00 p.m. Primetime is 7:00 until 11:00 p.m. Late night is from 11:00 p.m. to 1:00 a.m. Overnight, for radio, is from midnight to 6:00 a.m. and you'll find that content ladders towards helping late night drivers or listeners stay awake.

It doesn’t really matter how fantastic your ads are if the wrong people see them. Using dayparts allows a company to better target its television or radio advertising and to shape smarter campaigns that give them more bang for the buck.
With the emergence of the Internet and the shift to online viewing of entertainment, the dayparts may be less essential than they used to be. Binge watching, for example, turns the idea of dayparts on its head. However, for tradition television viewers and radio listeners, dayparts still play a role in advertising strategy. The practice of dayparts has also, as of late, been applied to other channels like social and digital media. A lot of audience research on these platforms deduces when particular audience segments are online and interacting with content.
Morning television viewing or radio listening routines are more predictable than the rest of the day. People’s habits for getting ready for work or getting the kids ready for school are consistent, so using the morning daypart to target sales of specific products can be an effective advertising strategy.
According to AdAge, there is a new daypart that fits within the typical working hours of 9 a.m. -5 p.m. Formerly, the workplace used to be a space for work and work alone, but the modern workplace sees professionals taking care of personal business during the workday, meaning advertisers have a greater chance of reaching these members of their audiences while they are at work rather than in the early mornings before they head to the office or after they have returned home during this window now aptly called The Working Daypart. According to a 2017 Office Pulse Study, 88% of professionals online shop for personal needs and 72% run errands during breaks in their work day. 58% even use working hours to plan big purchases like vacations.
From tablets to televisions to smartphones, advertisers are determining the size of the screen, the delivery of advertising on these particular devices, and other options that allow for additional discovery like touch-screen interactivity and buttons that lead to more information. The "multi-screen" approach allows repeat messaging for advertisers to hit audiences on television, digital, social, and radio, among other channels. It is also easier than ever to find daypart usage by device and lend advertising to those parts of the day.
Determine what exactly the objective of your campaign is, to start. Are you trying to grow brand awareness? Are you hosting an event? Are you letting your audiences know about a new product or service? When you determine what exactly you are trying to say, it is important to streamline your messaging and determine where your audiences are at certain times of the day. When you marry brand strategy to thoughtful daypart segmenting on all channels, you'll greatly increase exposure.

Q&A What

What are the tv dayparts

Noun[edit]

Translations[edit]

Verb[edit]

Related Posts

Advertising

LATEST NEWS

Advertising

Populer

Advertising

About

Legal

Help

Social