Looking for the latest social media demographics for 2022? Show
You’ve hit the jackpot. The importance of a data-driven social strategy can’t be overstated — up-to-date demographics are crucial to marketers Because the social space is constantly evolving. With more networks available than ever before, you need to spend your time and budget wisely. Specifically, you should focus on where your customers are. And while you may think you know which networks matter most to your target audience, 2022’s numbers might surprise you. Social media demographics: the numbers you need to knowFrom choosing your priority platforms to conducting market research, demographic data is key to understanding which networks and campaigns deserve your attention. Want to know which apps are up-and-coming? Curious about new opportunities to cross-post your content? Worried that a network might be “dying?” We’ve got you covered. Below is our list of must-know social media demographics for 2022 (and beyond). These numbers are based on the latest research and social media statistics available at the time of writing. And as an added bonus, we’ve also highlighted strategic takeaways for each network to guide your social marketing strategy. More resources for audience insightWith these demographics in hand to inform personas and targeting, check out these guides to refine your process: Facebook demographics and usageTakeaways from Facebook demographics for 2022
Instagram demographics and usageTakeaways from Instagram demographics for 2022
TikTok demographic data and usageTakeaways from TikTok demographics for 2022
Twitter demographics and usageTakeaways from Twitter demographics for 2022
Takeaways from LinkedIn demographics for 2022
Pinterest demographics and usageTakeaways from Pinterest demographics for 2022
Snapchat demographic data and usageTakeaways from Snapchat demographics for 2022
YouTube demographics and usageTakeaways from YouTube demographics for 2022
Are social media demographics part of your strategy?Keep in mind that this data is generalized across billions of users and serves as a starting point for brands looking to prioritize their social platforms. If you’re looking to expand your reach, we recommend looking into the demographic data from your own social presence to see how it compares to the averages above. Whether these numbers confirm what you already suspected or serve as eye-openers, make sure to bookmark them as you iron out your social strategy for 2022. And speaking of which, make sure to check out our free social media templates to keep you organized every step of the way. |