Product Vision Having a clear and inspiring Product vision helps in motivating and inspiring people, like the Scrum Team, the stakeholders and customers, and users. It also provides a common understanding of the direction we want to move towards. Besides that, the Product vision also supports the Product Owner in making choices about what to build and what not to build for the Product. All in all, it's pretty damn important to have a Product vision, so in this blog, we'll cover 10 tips about the Product vision. Also, check out my other blogs with tips for the Product Owner (see the links at the end of this blogpost). I hope you enjoy them! 10 Tips for your Product vision: 1. Be(come) the owner of the Product vision 2. Share your Product vision, often 3. Don't believe your idea is the best idea ever 4. Develop your vision iteratively and incrementally 5. Adapt your vision as you're learning 6. Adapt your vision pitch, based upon your target audience 7. Focus on value for customers and users, not on technology 8. Keep your vision short, clear, and inspiring 9. Make the vision fit in the companies vision and strategy 10. Validate your vision with stakeholders, the Scrum Team and market So, these are the 10 tips for Product Owners on the topic of Product vision! I hope you enjoyed them and that they'll help you in becoming a better Product Owner! Also, check out these other tips for Product Owners! 💬 A product vision aims to describe the future state of a product. It is the core essence of the product. Ideally, the product vision will serve as a guide for the stakeholders, as it will remind them of the general direction the product should be taking, and the common objectives within the team. With a product vision statement, roadmapping becomes a lot easier, too. If you start with a clearly defined vision, you can translate that vision into an action-plan. Once you have an action-plan, you can break it down even further and develop a comprehensive development plan. What is a product vision statement? The product vision statement describes the overarching long-term mission of your product. Often teams choose to write their product vision statement so their employees, leaders and stakeholders have an alligned understanding of their product vision. What are the desirable qualities of a product vision? The product vision describes concisely why the project is pursued and the product desired end state. A good product vision is broad and it guides a product's development while giving the creators breathing space to be creative. How is product vision different from company vision? A company vision describes the goals, scope and the future of the company while the product vision focuses more on serving as a guide for the stakeholders, as it will remind them of the general direction the product should be taking. |