What is the most popular valentines day gift

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30 thoughtful Valentine's Day gift ideas for everyone in your life, from 'forever' flowers to matching sweaters

What is the most popular valentines day gift

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  • There can be a lot of pressure to find the best Valentine's Day present for your partner, friend, or children.
  • With these 30 thoughtful ideas, we'll help you secure the perfect gift in time for the big day.
  • Looking for more gifts? Check out all of our Valentine's Day gift guides for even more inspiration.

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Valentine's Day traditionally revolves around romantic partners, but it doesn't have to.

This Valentine's Day, whether you want to show your love for your partner, friends, or children, you can find a thoughtful gift idea below.

We've collected an assortment of ideas across a variety of price points that let your Valentine's Day recipient know you care. Be it an indulgent treat they can enjoy themselves or a memorable activity you can experience together, the best Valentine's Day gift is something you've put time and thought into.

30 Valentine's Day gift ideas for everyone: 

This list includes a Sponsored Product that has been suggested by Build-A-Bear. It also meets our editorial criteria in terms of quality and value.*

A sweet gift box featuring a customizable bear

Build-A-Bear

Romantic at Heartbox, $85, available at Heartbox

Few stores bring back as much nostalgia for millenials as Build-A-Bear, and the brand now offers grown-up options like its newly launched Heartboxes. Each themed box includes a stuffed animal, candy, and a gift like a tea tumbler or a scented candle. You can even add a personalized voice recording that gets built into your new stuffed pal; the perfect gift for Valentines near and far.

*Sponsored by Build-A-Bear

A tiny but thoughtful charm

Catbird

The Smallest Love Letter Charm, $138, available at Catbird

Turn the classic love letter into something they can carry with them anywhere. You can personalize up to three lines of engraving on this 14-karat solid gold accessory. Just keep in mind that it takes an extra 5-7 days for engraving when placing your order.

An ebook reader that makes it easy to read a few books a month

Amazon

Kindle Paperwhite, $139.99, available at Amazon

Whether their resolution is to read more or they're already an avid bookworm, they'll love the opportunity to carry around an endless library of books with them wherever they go. The Paperwhite has won over many readers on Insider Reviews, even those who previously swore by physical paperbacks. Here's our full review.

Cozy slippers to pad around the house in

L.L. Bean

Men's and Women's Wicked Good Moccasins, $79, available at L.L. Bean

They're one of L.L.Bean's most popular shoes for good reason. The shearling uppers and linings keep their feet warm without making them sweaty, and the memory foam insoles are always comfortable and supportive.

A sampler of red and rosé wine

Vinebox

Be Mine Box, $45, available for preorder at Vinebox

Vinebox's unique way of packaging and delivering its wines will make this your recipient's most memorable Valentine's Day yet. The three-glass assortment of reds and whites puts a twist on the classic wine gift. 

A fun and educational cooking class

Cozymeal

Gift Cards, from $50, available at Cozymeal

Friends, family members, and lovers alike will enjoy Cozymeal's cooking classes, which are taught by professional chefs and cover everything from vegan Indian cuisine to pasta making.

A global coffee bean subscription

Atlas Coffee Club

3-month Subscription, $50, available at Atlas Coffee Club

More than one area of the globe boasts amazing coffee, and around-the-world subscription Atlas Coffee Club is out to prove that by sending coffee from a different region every month. Each order includes tailored brewing recommendations and a postcard with information about the country's coffee-growing methods so they'll fully appreciate the flavor and history of each cup. 

A box of exotic truffles

Williams Sonoma

Vosges Exotic Truffle Collection, $54.95, available at Williams Sonoma

With all the choices out there, it seems ironic that it's all too easy to fall into a rut when it comes to chocolate. This is Valentine's Day, for goodness' sake, and there's no sense in sharing middling sweets with our special someone. Leave the regular stuff for all the other days of the year. This box is full of chocolate truffles infused with adventurous flavors, and will send them for a ride rivaled only by the one you share together.

A collectible Lego figure that might be more interesting to play with than a regular stuffed animal

Lego

Valentine's Brown Bear, $14.99, available at JoAnn

Make sure to leave enough room in your day's plans to give them time to assemble this Lego figure. It has 245 pieces and the final result stands at more than four inches tall.

A pair of surprisingly useful towels

Weezie

Makeup Towels, $40, available at Weezie

The dark towels help your recipient wipe off the day's makeup and grime without leaving behind unsightly stains. Plus, the fun embroidered patterns differentiate them from ordinary hand towels (our favorites are the wink and white heart styles). 

A smart speaker

Amazon

Echo Dot (4th generation), $49.99, available at Amazon

This latest iteration of the Echo Dot is great for the tech guru in your life, as it can control the home, stream music, and connect with others. The Alexa-powered speaker will easily level up any office, especially with its new spherical shape.

A soft blanket to keep warm

West Elm

Faux Fur Ombre Throw, from $75, available at West Elm

If your friend doesn't have a special someone this year, what better way to cozy up than with a faux fur throw? This blanket could be the ideal gift for a friend who's in need of snuggles and warmth, especially during the colder months.

Find more Valentine's Day gift ideas here:

Insider
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  • Pieces of jewelry that they'll swoon over this Valentine's Day — no matter your budget
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  • Thoughtful Valentine's Day gifts from Nordstrom — all with free shipping
  • Valentine's Day gift ideas from 'Shark Tank' that you can get from Amazon

Connie Chen is a former senior reporter on the Insider Reviews team, where she led coverage of home textiles, home entertaining, and food and drink. While at Insider, she specialized in all the things that enhance life at home, from the most comfortable bed sheets and fluffy pillows to cool online wine clubs and bartender-approved cocktail shakers. She combined rigorous testing methods, conversations with professionals, and active knowledge of the home and kitchen space to help readers get the most out of their money. When she's not changing duvet covers or washing towels twice a day for articles, she loves talking about and trying the newest snacks, drinks, and food gifts. You can see more of her testing process and other behind-the-scenes of being a product journalist on her Instagram @connayreviews.  Connie joined Insider Reviews as an early member in 2017 and has also reported on products and services in the style, tech, fitness, travel, and e-learning spaces, with a particular interest and expertise in emerging startups. She has represented the team at CES and moderated panels on media business and the future of retail. Connie graduated from UC Berkeley with degrees in media studies and business administration, which help inform her perspective on and coverage of industry trends, as well as the competitive e-commerce landscape at large. Read some of her work: The 4 best cocktail shakers in 2021 The 7 best women's bathrobes in 2021 The 5 best wine openers and corkscrews we tested in 2021 The 5 best bed sheets we tested in 2021  The 5 best cordless vacuums we tested in 2021 12 direct-to-consumer kitchen startups that are changing the way we shop for cookware and knives 8 tableware startups changing the way we shop for dishes Even chefs experience cooking burnout — here's how they get re-inspired in the kitchen How businesses create successful virtual experiences 50 cookbooks from famous restaurants across the US that will help you recreate their best dishes at home Learn more about how our team of experts tests and reviews products at Insider here. Learn more about how we test kitchen products.

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Emily Hein

Associate Editor, Health

Emily is an Associate Editor for the Health team within the Service Journalism division of Insider. She and her team provide digestible, actionable advice for readers' most pressing health questions. She has a particular passion for mental health advocacy, which has led her to pursue a Master of Social Work degree at NYU (expected 2024).Emily joined Insider back in 2019 as a Story Production fellow, later growing into a Senior Story Producer role. Her years of experience formatting and optimizing stories in Insider's CMS have provided her with a unique perspective on the editorial process, shaping her thoughtfulness as an editor. Prior to Insider, Emily graduated from the University of Michigan, where she studied communications and English.

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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at .

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