How to add website link to instagram story

Instagram Story links are one of the many ways you can customize your posts. When Story links were first launched, they took the form of a swipe-up feature, and were only available to Instagram accounts with more than 10,000 followers. 

The swipe-up feature is no more (except for sponsored story ads), and has been replaced with a link sticker that is available to all users. 

In this article, we'll go over what Instagram Story link stickers are, how to use them, and what to use them for.

What are Instagram Story link stickers? 

Like other types of stickers on Instagram — such as location, polls, and questions — Instagram Story link stickers are another way to personalize your Story posts. 

Unlike the now-retired swipe-up feature, which was only available for accounts with more than 10,000 followers, the Story link sticker is available to all. 

It can be used to share links to products, YouTube videos, or online articles like this one.

How to add a link to your Instagram Story

1. In the Instagram app home tab, tap the plus sign on your profile icon at the top-left of the screen, or swipe right.

2. Select a photo or video from your phone library, or tap Create to build a post from a blank background.

3. Tap the sticker icon at the top of the screen.

How to add link stickers to your Instagram Stories

Adding link stickers to your stories is quick and easy to do. Just follow the steps below.

1. Open the Instagram app on your phone and tap the plus icon in the upper-right hand corner. Next, select Story from the menu and then upload a photo or video to create new content.

2. Select the sticker icon from the sticker tray and then choose the link sticker from the options available.

3. Paste your URL in the link field and then tap done.

4.  Adjust the color and size of your link to match your brand aesthetic.

Ways to use Instagram Link Stickers

Now that you know how to add a link to an Instagram Story, you can use this new feature to promote different types of content.

Promote blog posts

Before Instagram introduced link stickers, it was tricky to share links to articles, especially if you didn't have access to swipe-up links. But now, it's much easier to get your followers to click directly to your blog.

Direct people to specific products

Make it easy for your fans to buy products you showcase in your Instagram Stories. Whenever you post a video or image of something you sell, include a link sticker that takes your customers directly to the product page on your site.

Encourage people to book your services

Use Instagram Stories to share photos or videos of your service in action, answer questions about the service, or feature happy customers. Then, add a link sticker to send people directly to your booking page.

Share event sign-up pages

Whether you’re using your website to promote an event or an external tool such as Facebook Events or Google Events to keep track of RSVPs, be sure to add a link sticker to your Instagram Stories so your fans know exactly where to sign up.

How to get the most out of the Instagram Stories link sticker

Make link stickers an effective part of your social media marketing strategy by keeping some of the following tips in mind.

Use link stickers to engage with your audience

One of the best things about link stickers is that your followers can react to and respond to your stories. This option wasn't available with the previous swipe-up feature. You can use link stickers in your stories to promote your products and engage with your audience at the same time. For example, you can engage your followers with carousel posts, polls, or by asking questions.

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