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For some, Instagram is a full-time job. But just how much do Instagram influencers make? Learn more about the richest IG influencers and how they get paid.
Instagram has been around since 2010. Today, there are more than 1 billion users on the platform. Is it really possible to make a living by posting pictures on social media? It turns out you can—but the path to becoming an influencer is harder than you think. Find out how much money Instagram influencers make. Plus, learn how you can increase your own chances of earning money on Instagram. How Much Money Can You Make as an Instagram Influencer?Instagram can pay big bucks if you manage to get famous on the platform. Celebrities get paid the most, with stars like Cristiano Ronaldo and Dwayne "The Rock" Johnson raking in $1.5 to $1.6 million per sponsored post.[1] But how much does a full-time influencer actually make on Instagram? For the most part, IG influencers make money by partnering with brands. Influencers set their own rates and get paid by brands to make sponsored posts. Popular users with high-quality audiences are able to charge higher rates. But even smaller influencers can turn Instagram into a good side hustle. A micro-influencer with 10,000 followers can make around $250 to $500 per sponsored post. Instagram micro-influencers have between 10,000 to 100,000 followers How many followers do you have on Instagram? How Much Can You Earn With 1 Million Followers on Instagram?Users with 1 million followers or more are considered mega influencers. At this level, influencers can make up to $250,000 for each sponsored post. This number varies depending on factors like the influencer's engagement rate, niche, and audience fit for the brand. An influencer who gets more audience interaction through likes and comments will generally earn more. That's because brands are willing to pay more if they know their sponsored post will reach more potential customers. Fun Fact: About 0.5% of Instagram influencers have 1 million followers or more. How Much Can You Earn With 100K Followers on Instagram?Instagram influencers with at least 100,000 followers can make good money on the platform. On average, these influencers can make around $1,000 for a sponsored post—not bad for just one image! Again, the pay rate depends on how good of a fit an influencer is for the brand. Some niches also pay better than others. A few of the most profitable Instagram niches include traveling, beauty, and fashion. Who Are the Highest-Paid Instagram Influencers?Influencers make the most when they're able to sell a brand to the most amount of people. Unsurprisingly, the highest-paid Instagram stars with the most reach on the platform are also real-life celebrities. Here are the top 10 highest-paid Instagram
influencers and how much they're able to charge for a sponsored post:
Although celebrities are the highest paid influencers on Instagram, there are plenty of other influencers who got their start online. Check out the top 5 highest-paid, non-celebrity Instagram influencers and how much they charge per post:
Ways Instagram Influencers Make MoneyWhy do influencers make so much money? It turns out they have multiple streams of income. Here are some of the most popular ways IG influencers can make some serious cash: Instagram Creator Account Brand Deals/Sponsorships Affiliate Marketing Selling Merch 5 Tips to Make Money on InstagramEarning money on Instagram isn't just reserved for the already famous. Check out how to turn your IG account into a potential side hustle: Stick to Your Niche Know Your Worth Follow the Trends Be True to Yourself Post on a Regular Basis Bottom LineInstagram influencers can make a shocking amount of money for posting on social media. Of course, building a successful brand is easier said than done. It takes a lot of hard work and a good deal of luck to truly make it as an influencer. Plus, not everyone wants to be an influencer full time. Many influencers use their popularity as a jumping off point to open a small business. Turning to Instagram full time isn't worth it for everyone. But if you just want a hobby with the potential to earn a little extra cash, Instagram can be a great option. References
Donna Tang is a content associate at CreditDonkey, a personal finance comparison and reviews website. Write to Donna Tang at . Follow us on Twitter and Facebook for our latest posts. |