List the ways in which contemporary presidential campaigns have used social media as a campaign tool

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Digital communication efforts to promote youth mental health

Social MediumDescriptionEarly Successes and Potential for Engaging Youth and Minorities
Social networking sites and interactive websites
Social networking sitesMental health information, tips, links, and reports are posted on Facebook pages supported by organizations such as National Institute of Mental Health (NIMH) Mental Health America, and Active Minds24–27Wide variety of mental health information available to users Enables limited two-way information exchange between CDC and subscribers Web pages can be viewed without a social networking site account
Online screening toolsMental Health America and other organizations offer free online screenings for depression, substance abuse, anxiety, and PTSD28–29Users answer screening questions anonymously Those who screen positive for a mental health problem are provided information on local mental health resources
Patients Like Me30Website and online community users create health profiles (anonymous or public) detailing current health diagnoses, symptoms, and treatmentProvides basic health information Users engage in online discussion with community members affected by similar mental or physical health issues Users can track symptoms and medication use User diagnosis and treatment information is aggregated and displayed in graphical format
Post Secret Community31Online community to share secrets and discuss mental health89,000 registered users Chat room format in which users post secrets, questions, and ideas for discussion Users provide one another with social support, advice, and resources
User generated digital media
It Gets Better Project’s YouTube channel32Contains videos of adults offering hopeful messages for sexual minority youth Created in response to the suicide of bullied gay high school studentWithin one month: Over 650 videos featuring diverse adults were uploaded to site Videos exceeded the channel’s capacity Nearly 2 million page views33
SMS and Twitter
Mississippi Department of Mental Health’s Helpline34Users communicate with helpline staff via SMS or interactive websiteUsers send text messages or use interactive website to ask for help with mental health concerns Anonymous communication reduces stigma and may facilitate entry into care
Text messaging pilot project for college student mental health35SMS messages focused on wellness, stress management, and adjustment to college were sent to all students’ mobile devicesStudents reported acceptability of receiving SMS, as long as messaging did not overtly focus on mental health 5% of first-year students responded with requests for help
Text messaging pilot projects for mental health treatment adherenceSMS messages were sent to adolescent psychiatry patients between visits36 SMS messages supported treatment for bulimia nervosa37Patients in both pilot projects found receiving SMS messages to be acceptable SMS successfully kept patients engaged in psychiatric treatment
TwitterNIMH, Mental Health America, Active Minds and BringChange2Mind.org provide education and mental health resources through Twitter messages, or tweets38–40NIMH has over 68,000 followers, while Mental Health America, Active Minds, and BringChange2Mind have nearly 2,000, over 1,600, and 1,200 followers, respectively